Standards at the expense of quality


How valuable would it be to business, if every worker brought the highest quality of contribution to work? Ask any manager or HR practitioner and they will likely say that this is such an obvious expectation, that the more pertinent question now is how to accomplish this. Yet efforts to accomplish this defeat their own purpose because they emerge from a mis-perception. This mis-perception is the separation of the worker from work. The issue of quality of work cannot be meaningfully addressed as long as this separation remains.

This separation is so deeply rooted in the history of work that it is hard to recognize that it even occurred. One may argue that perhaps this separation is appropriate, after all the institution of business has been built on this notion and it has had a tremendous track record of success. It is what allowed Henry Ford to bring the car to the “average man” and more recently put mobile devices in the hands of billions of people. If anything it strengthens the argument for separation. This line of reasoning is a red herring. It forgets that these very commodities were conceived in minds of craftsman, not workers. And a “craftsman isn’t ever following a single line of instruction. He’s making decisions as he goes along. For that reason he’ll be absorbed and attentive to what he’s doing even though he doesn’t deliberately contrive this. His motions and the machine are in a kind of harmony. He isn’t following any set of written instructions because the nature of the material at hand determines his thoughts and motions, which simultaneously change the nature of the material at hand. The material and his thoughts are changing together in a progression of changes until his mind’s at rest at the same time the material’s right.’ (Robert M. Pirsig)  Quality is implicit in this relationship between worker and work. They are in harmonious co-creation of each other. Separation has no meaning for a craftsman.

So let’s accept that true craftsman in the context of a corporation are rare. For some it will seem far-fetched to think of a call centre agent, a worker on a production line or teller in a bank as master of a craft. Not everybody can find this kind of harmonious union with their work today. It is a privilege reserved for a few, like artists perhaps. Modern commerce does not have the time to accommodate this aspiration. It achieves quality through much more expedient means and expediency is what it’s all about. It achieves quality through standards. Organizations have rules, processes and a variety of prescriptions which some technocrat has compiled for others to follow. It matters not so much whether you care for what you do as it does that you comply with the standards. A good worker is a compliant worker. This has become the working culture of our time and everyone is in collusion to keep it going, workers, corporations and business schools included. Today it is the norm to find the full expression of yourself outside of work. Work is the means to an end. Corporations use workers to get their work done and workers use corporations for the means to fund their real aspirations. Separation and fragmentation are the order of the day. The idea of work life balance springs from this notion. It is a lie that we have fabricated to compensate for relinquishing the craftsman in us. It is not surprising that such a system weighs down on itself, with the few that we call leadership and management mandated to buoy it up.  The separation is what makes them relevant. They exist because the misperception exists. Does this mean that there is no room for leadership and management? It does not. It does mean that their purpose is not to keep the separation in place, but to remove it. This is not easy to achieve if you have been schooled into separation all of your life.  It is the design template of our society.

So how do we put quality back into work? How do we put the worker back into work? How do we make work a craft again? There are two practices in the bedrock of quality work. Master the tools of the craft and cultivate a deep presence to work. The two are not mutually exclusive. Master the tools until “you master them with such proficiency that they become an unconscious part of your nature. You get so used to them you completely forget them and they are gone” (Robert M. Pirsig). In the midst of this kind of proficiency, presence arises. Presence then allows you to be with the event or object as it develops, sculpting the outcome moment by moment like a master craftsman. You see this for example in sportspeople in a peak moment. Their actions seem to defy all reason and we stand in awe. What we really stand in awe of, is the harmony of it all.

But presence also needs to be nurtured. Fear is the enemy of presence. It removes one from the work and shifts the focus to the self. When one is focused on the self, work becomes subordinate. Our contribution becomes bounded by what is safe. We adopt the role of compliant worker and the compliant worker only gives what he needs to. Standards then become the box that we stay within, rather than the bedrock on which we stand to build greater outcomes. Standards become the enemy of quality. And how do we treat this condition? With more standards.  More standards draw more energy and attention from presence and invite strain. Strain invites more fear. The system consumes itself.

Now you cannot release others from fear if you are fearful yourself. You cannot find freedom and excellence by changing the system of work either. Fear is not in the system or from the system. It is reflected in the system, and it reflects what is already in you, as your image would reflect in a mirror. So the process of cultivating craftsmanship starts with the release of fear. Fear thrives on judgement. This is a misuse of judgement. Recognize the judgemental labels that form our everyday lexicon.  This worker is an under-performer. There is much that is implicit in this label under-performer. What is true is that this worker did not produce the results that were expected. This perspective invites a different course of action than labelling the worker an under-performer. In the latter case (worker is an under-performer) the worker is defective and requires correction. In the former case the work is lacking and requires attention. One course of action invites a focus on work and the other invites a focus on self under the guise of focusing on work.  And when the self is threatened it seeks to defend its integrity. Work is subordinate. Quality is of no consequence. Work becomes the enemy of the worker.

Standards are not problems in themselves. Quality is not an esoteric goal. It is not the outcome of the one dimensional structure of standards and leadership driven accountability. Quality is the essence of work and work is a system that links each workers capacity to serve with a customer’s specific needs. What difference will a craftsman make to your business? Put the craft back into work and let caring be the ultimate standard.

The Miraculous Company: A Vision


There is a revolution in the making. The world of work is changing. Some of the symptoms are obvious and yet some are more subtle. Giants of our time have fallen. One need only look at the headlines at the close of the last decade to find the obituaries of once great companies, companies that persisted for over a hundred years prior to that. What did they not recognize as they flourished?
The global economy is still reeling in shock from the surprise. Yet this should not have come as a surprise. The corporate engine has been slowly manufacturing its way to the crisis. It has been too preoccupied by the corporate scoreboard to notice that the proverbial horse had run its course and that flogging it harder would only accelerate its demise. Nothing can grow forever without becoming toxic to itself and the ecosystem in which it operates. Companies are no different; they are subject to the same rules of nature.
Companies are an expression of human potential, the manifestation of our ingenuity and desire to transcend. They are a vehicle through which we bootstrap ourselves to a richer and more diverse experience of life. But something has gone awry. The entity [the company is a true entity, sentient almost with its own legal status and rights] that was given birth to, in the service of humanity, has become the master.
This state, the broken economy, the chaotic society, is not a failure though. In the mechanistic world of cause and effect it may seem so. The post-mortem may suggest that the crisis reflects a failure of governance, or a failure of ethics or perhaps even a failure of leadership. If it were not these factors, the guru’s of business would surely identify others. After all, can humanity make a claim to progress if it doesn’t learn? Can humanity claim to be relevant if it is not in the driving seat of its own experience and destiny?
This model has certainly held the corporate world in good stead for the last century. It has made leadership relevant, it has made knowledge a prized commodity and it has made action the prime measure of purposefulness. But now, as the corporate world steadies itself in the aftershock of the economic catastrophe, and begins the process of reconstructing the commercial world according to the rules it knows best, the environment seems to have crossed over an inflection point with the single minded purpose of moving ahead according to its own rules. It always has, and it has been evolving silently and relentlessly beneath our awareness until we become ready to meet our creation and someday know ourselves. We are on course towards this moment.
Nature has an uncanny knack of renewing itself. It sustains because it renews. The chaos that seems to be pervading our experience is the hallmark of standing at the inflection point, a point of significant renewal. The experience is exaggerated in the global eco[nomic]-system because it is a focal point of human experience and endeavour. The mechanistic rules of the industrial era that have governed the world of work up to present day are no longer sufficient to sustain the progress that the commercial world has known. A shift has occurred which is inviting the world of work to follow natures process of renewal, and nature is single minded and relentless in its goal. Nature seeks to transcend i.e. to be or go beyond the range of limits.
Longer hours, smarter people, better governance, more regulation, more legislation, better use of capital, more cost control, more credit savvy are some of the common tools in use today to get the corporate score back on track. They have proved their effectiveness and great companies are the ones that have used these tools well in the past. However, they don’t represent the means for radical change and revolutionary growth that they once did. Even the most sophisticated corporate strategies in development today are likely focussed on ways of using these tools better. If anything corporate boards are more likely to temper down expectations than to change their tools.
To be in alignment with the emergent [coming into being or becoming prominent] future requires letting go of old paradigms. Letting go requires a bold shift in consciousness, it requires relinquishing control and it requires non-attachment to preserving the status quo. These are not terms commonly found in the dictionary of commerce. But then, neither were terms such as social networks, digital media, and emotional intelligence in the dictionary a few short years ago.
The new phenomena shaping the landscape of business today are a reflection of the new consciousness that they spring forth from. They reflect the desire to connect, to interact, to explore and to create, all in the service of transcending. Whilst the means may have changed e.g. business has shifted from the agricultural age to the industrial age to the information age etc. the underlying drive to transcend has always been there. It is nature’s law. It is reflected in what we create, and it is reflected in our biology.
The miraculous company is in flow with the laws of nature. This is not about the green movement. It is about recognizing that a company is part of an organic system, one that is more connected today than ever before, to every aspect of life as we know it. It is about recognizing that renewal is an inevitable part of the cycle of transcendence, which means that change or crisis is not to be resisted but to be recognized as the calling to evolve towards a higher way of working. It is about recognizing that the world we create is a reflection of where human consciousness is and that in order to move forward or evolve with harmony, requires attention to the inner source of being from which creation springs. When companies can operate from this level of consciousness, then miracles can happen.